“Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea.”- Avika Gor

Balika Badhu actress  Avika Gor opens up about her refusal to endorse fairness products saying that the brands promote an ‘unrealistic approach towards the concept of beauty.’ She also added that she did not want to degrade anyone and she also does not believe that being fair makes you ‘beautiful and confident.’

In an interview, the actress revealed, “Unfortunately we have been fed the wrong notion when it comes to the idea of an ideal beauty standard. Over the years we have seen so many advertisements where being fair is considered to be beautiful and I have never been comfortable with this idea. Being fair cannot be equivalent to your overall personality. Another reason why I refused to endorse these products is that I know that this kind of unrealistic approach towards the concept of beauty can have a lasting impression on young minds.”  Famously known Anandi also added, “As an actor, it was a conscious decision to not degrade anyone but to send out the right message. Being fair won’t make you confident and beautiful, but it’s your work ethics, your thinking, talent, and overall personality that matters the most as these will be your defining qualities…There was a time when I was doing great on the work front but I still doubted my talents and felt ugly. I didn’t like what I saw in the mirror. But the day I shifted my perspective, started taking care of my body, loving myself, eating right, and staying happy, that’s when the change happened,”

Besides raising her voice against racism, yesteryear she also revealed about her life and weight loss journey. Avika added that she did not give her body the ‘respect’ that it deserved.