KKR, the American private equity company, has invested $625 million in Gujarat’s Vini Cosmetics, the producer of the Fogg brand of cologne. The deal is scheduled to conclude in July 2021. Vini Cosmetics’ founding group, headed by father-son pair Darshan Patel and Dipam Patel, as well as current investor Sequoia with a 17 percent investment in the firm, will sell a controlling stake to KKR. WestBridge Capital, another current investor, will buy additional interest from Vini Cosmetics’ founders to increase its investment from 21 percent to 23 percent.
Vini Cosmetics, which was formed in 2010, produces, promotes, and delivers trademarked cosmetics, deodorants, and toiletries under the Fogg brand.
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