After the much-spoken controversy on Cristiano Ronaldo replacing Coca cola bottles by water bottles and encouraging people to drink more water in a press conference . This simple act made the Coca Cola shares value fall by $4 billion.
Adhesive brand Fevicol used the controversy as an opportunity to create a hilarious ad that is being applauded on social media.
Fevicol’s ad features two bottles of its popular adhesive Photoshopped onto the press conference table. “Na bottle hategi, na valuation gathegi (neither will the bottle move, nor will the valuation drop)”, promotes the brand’s promise of facilitating an unbreakable bond.
The tweet has racked up over 21,000 ‘likes’ on the microblogging platform, where thousands of people praised the brand’s creativity.
Businessman Harsh Goenka praised it as “brilliant marketing”.
Discussion about this post